Last Updated: July 22, 2026
Central Wisconsin Deck Builders, LLC ("CWDB," "we," "us," or "our") operates the website cwdeckbuilders.com. This Privacy Policy explains, in plain language, what information we collect, how we use it, who we share it with, and the choices you have. We serve homeowners in Central Wisconsin, and this policy is written for customers in the United States.
By using our website or submitting a form, you agree to the collection and use of information as described here.
Who We Are
Central Wisconsin Deck Builders, LLC
906 N 16th Ave, Wausau, WI 54401
Phone: (715) 212-2078
Email: info@cwdeckbuilders.com
CWDB builds and refinishes decks, and also connects homeowners with vetted contractor partners for certain projects. Depending on your project, CWDB may perform the work itself, or may pass your request to a trusted local contractor partner who will contact you.
Information We Collect
Information you give us
When you fill out a quote request or contact form, we collect:
- Your name
- Your phone number
- Your email address
- Your property address, or your city and ZIP code
- Details about your deck project (project type, size, materials, timeline, and budget)
- Any notes or comments you add
- Your consent choices (for example, whether you checked the box agreeing to be contacted by text)
If you call us or send us a text or email, we keep a record of that communication and the contact information you use.
Information we collect automatically
When you visit our website, we may automatically collect:
- Your IP address
- Browser type and version
- Operating system and device type (desktop, mobile, or tablet)
- Pages you visit and time spent on each page
- The website or ad that referred you
- Approximate location (city or region level, based on your IP address)
We collect this through cookies, pixels, and analytics tools, described below.
Cookies and Tracking Tools
We use the following tools on our website. Most collect usage and advertising data, not the details you type into a form.
- Google Analytics 4 (GA4) helps us understand how visitors use the site (which pages are visited, how long people stay, where traffic comes from). Google's privacy policy: https://policies.google.com/privacy
- Google Tag Manager is the tool we use to load and manage the other tags and pixels on our site. It helps deliver the tools listed here.
- Google Ads conversion tracking measures which ads lead to quote requests, so we can spend our advertising budget wisely. This may include measuring completed requests that started from a Google ad. Google's privacy policy: https://policies.google.com/privacy
- Meta Pixel (Facebook and Instagram) measures the performance of our Facebook and Instagram ads by tracking actions like page views and form submissions. Meta's privacy policy: https://www.facebook.com/privacy/policy/
- Nextdoor Pixel measures the performance of our advertising on Nextdoor. Nextdoor's privacy policy: https://nextdoor.com/privacy_policy/
- Microsoft Clarity helps us see how visitors interact with the site through anonymized session recordings and heatmaps. Clarity is configured to mask text you enter into form fields. Microsoft's privacy policy: https://privacy.microsoft.com/privacystatement
Managing cookies: Most browsers let you refuse cookies or alert you when cookies are sent. Turning off cookies may affect how parts of our site work.
Text Messages (SMS) and Your Consent
If you check the consent box on our form, or if you reply YES to a confirmation text, you agree to receive calls, text messages, and emails from Central Wisconsin Deck Builders, LLC and its contractor partners about your project request.
- Consent is not required to get a quote. You can still request a quote without agreeing to texts.
- Message frequency varies based on your project and our follow-up.
- Message and data rates may apply, depending on your mobile plan.
- To stop texts at any time, reply STOP. You will receive one confirmation message and then no further texts, unless you opt back in.
- For help, reply HELP, or contact us at (715) 212-2078 or info@cwdeckbuilders.com.
We do not share your mobile phone number with third parties for their own marketing. We share it only as described in "How We Share Your Information" below (for example, with the contractor partner assigned to your project, so they can reach you about your project).
How We Use Your Information
We use the information we collect to:
- Respond to your request and prepare your quote. We use your contact and project details to follow up, schedule a walk-through, and prepare an estimate.
- Do the work or connect you with a builder. Depending on your project, CWDB performs the work itself, or shares your request with a vetted contractor partner who will contact you about your project.
- Communicate with you by phone, text, or email about your project, as permitted by your consent choices.
- Improve our website using analytics about how visitors use the site.
- Measure our advertising so we know which ads and channels are working.
- Keep business and legal records, including project and contract records we are required to keep.
How We Share Your Information
Contractor partners
If your project is assigned to a contractor partner, we share the information that partner needs to contact you and prepare or perform the work:
- Your name
- Your phone number
- Your email address
- Your property location
- Your project details
We share this only with the vetted contractor partner handling your project. We require our contractor partners to use your information only for your project and not to sell it or use it for unrelated marketing.
Service providers that help us run our business
We use trusted service providers to operate our website and manage your request. These providers process your information on our behalf, under agreements that limit how they may use it:
- Website hosting and forms: Webflow (hosts our website and processes form submissions)
- Project and customer management: JobTread (our project, estimating, and job management system) and HubSpot (our customer relationship management system)
- Analytics and advertising measurement: Google (GA4, Google Tag Manager, Google Ads), Meta, Nextdoor, and Microsoft (Clarity)
- Payments and invoicing: our payment and accounting provider, for customers who move forward with a project
Legal reasons
We may disclose information if the law requires it, or in response to a valid legal request such as a subpoena or court order, or to protect our rights, safety, or property.
What we do NOT do
- We do not sell your personal information to data brokers or marketing lists.
- We do not share your mobile phone number or SMS consent with third parties for their own marketing.
- We do not share your information with contractors outside our vetted network.
- We do not use your information for purposes unrelated to your deck project.
How Long We Keep Your Information
We keep your information for as long as we need it for the purposes in this policy and to meet our business and legal recordkeeping obligations. In practice:
- Quote request and project data is kept while we work with you and afterward for our business records. If your project becomes a signed contract, Wisconsin law requires us to keep contract and related records for at least six years.
- Analytics data is kept according to each platform's settings (for example, GA4's default retention).
- Advertising data is kept by the advertising platforms under their own policies.
We store your information in the systems named above (for example, JobTread and HubSpot), and we delete it manually when it is no longer needed and we are not required to keep it.
Your Choices and Rights
You can:
- Ask what we have. Request a copy of the personal information we hold about you.
- Ask us to correct it. Request that we fix information that is wrong or incomplete.
- Ask us to delete it. Request that we delete your personal information. We will honor your request except for information we are required to keep by law (for example, signed contract records) or that we need to complete an active project. Because some of our deletion is done by hand, please allow us reasonable time to process your request.
- Stop marketing contact. Opt out of follow-up emails by using the unsubscribe link, or stop texts by replying STOP.
To make any of these requests, contact us at info@cwdeckbuilders.com or (715) 212-2078. We will respond within a reasonable time, and generally within 30 days.
Data Security
We take reasonable steps to protect your information from unauthorized access, alteration, disclosure, or destruction, including:
- Secure, encrypted form submission (HTTPS/TLS)
- Access controls that limit who can see your information
- Working with reputable, security-conscious service providers
No method of transmitting or storing data online is completely secure. While we work to protect your information, we cannot guarantee absolute security.
Children's Privacy
Our website and services are for adults. They are not directed to anyone under 18, and we do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will delete it promptly.
Links to Other Websites
Our site may link to other websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any website you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will change the "Last Updated" date at the top. Please check back periodically.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us:
Central Wisconsin Deck Builders, LLC
906 N 16th Ave, Wausau, WI 54401
Phone: (715) 212-2078
Email: info@cwdeckbuilders.com
Website: https://cwdeckbuilders.com
